Industrial and equipment catalogs do not sell themselves off a “Buy Now” button. A CNC line, a conveyor system, or a configured automation cell needs a spec review, a freight estimate, and a formal quote before anyone commits budget. ShopQuotes gives Shopify merchants that quoting workflow natively, without leaving the store or bolting on a separate CRM.
Why equipment sellers need a real quote step
Buyers of spec-heavy, configurable products rarely buy on impulse. They compare options, ask for a formal quote to route through procurement, and expect freight and lead times spelled out. A plain add-to-cart flow skips all of that and loses the lead.
ShopQuotes adds a native Request a Quote button and popup to your storefront with no theme code. On products where a public price does not make sense, you can hide the price and the add-to-cart button and show the quote request instead. The quote request form is a builder, so you can collect the details industrial quotes actually need: quantities, configuration notes, delivery site, and freight requirements.
From request to paid order
This is where ShopQuotes works as a CRM for quotes, not just an RFQ inbox:
- Every quote request converts into a real Shopify draft order, so pricing, line items, and freight live where the rest of your operation already runs.
- You send a branded Live Quote page the buyer opens, reviews, accepts, and pays for through native Shopify checkout. No commission on orders.
- Quotes can go out from your own email domain (Gmail, Outlook, SendGrid, Resend, or any SMTP), or be shared by link or PDF for buyers who need a document to file with purchasing.
- Open, click, and conversion analytics sit on every quote, so you know when a buyer viewed the quote and can follow up at the right moment.
PLG Automation, an industrial seller, uses ShopQuotes to run this flow.
Plans for how much you quote
| Plan | Price | Fit |
|---|---|---|
| Launch | Free | Up to 5 Live Quotes, unlimited quote requests, hide price and add to cart, form builder, convert to draft orders, analytics |
| Grow | $19/mo | Up to 25 Live Quotes, email 100/mo, branded templates, custom quote domain, PDF quotes, Zapier, remove branding |
| Scale | $49/mo | Unlimited Live Quotes, unlimited email, priority support |
Every paid plan starts with a 30-day free trial, billed through Shopify in USD. For equipment sellers, the PDF quotes and custom quote domain on Grow matter: procurement teams often need a document on file, and quotes should arrive from your domain, not a generic sender. See full details on the pricing page.
Fits how industrial buying actually works
Freight, configuration, and multi-stakeholder approvals mean the quote is the deal. Keeping that quote inside Shopify (as a draft order that becomes a checkout) means no re-keying, no separate invoicing tool, and a clean record from first request to payment. Zapier on the Grow plan lets you push quote events into an ERP or CRM if you run one.
If you sell machinery, automation, or any spec-heavy configurable product with freight, you can install ShopQuotes from the Shopify App Store and start on the free plan. Compare it against a plain RFQ form on our compare page, or see other sectors on the industries page.