Why furniture brands quote before they sell
Custom and made-to-order furniture rarely has one fixed price. A dining table changes with the wood species, finish, and dimensions. A casegoods order for a hotel or office runs on freight, lead time, and quantity. Contract and trade buyers expect a written quote, not an add-to-cart button. So most furniture stores on Shopify end up quoting in email threads and spreadsheets, then rebuilding the order by hand once the buyer says yes.
ShopQuotes is a CRM for quotes built for exactly this. You keep selling on Shopify, but you get a proper request-to-paid flow instead of a scattered inbox.
The request-to-paid flow
Here is how a quote moves from a form submission to a paid Shopify order.
1. Capture the request on your storefront
Add a native “Request a Quote” button and popup to product and collection pages with no theme code. For made-to-order pieces you can hide the price and the add-to-cart button, so the buyer requests a quote instead of checking out at a placeholder price. The form builder lets you collect what a furniture quote actually needs: finish, dimensions, delivery zip, quantity, and project timeline.
2. Turn it into a real draft order
Every request converts into a genuine Shopify draft order. You set line items, custom pricing, freight, and lead-time notes inside Shopify, using the products and customers you already have. No parallel system to reconcile.
3. Send a branded Live Quote
The buyer receives a branded Live Quote page they open, review, accept, and pay for through native Shopify checkout. Quotes can go out from your own email domain (Gmail, Outlook, SendGrid, Resend, or any SMTP), or you can share by link or PDF for a procurement team that wants a document to attach to a purchase order.
4. See what the buyer does
Open, click, and conversion analytics sit on every quote, so you know when a trade buyer opened the quote for that 40-unit casegoods order and can follow up at the right moment instead of guessing.
What it costs
| Plan | Price | Fit for furniture brands |
|---|---|---|
| Launch | Free | Up to 5 Live Quotes, unlimited quote requests, hide price and add-to-cart, form builder, draft-order conversion, analytics |
| Grow | $19/mo | Up to 25 Live Quotes, 100 emails/mo, branded templates, custom quote domain, PDF quotes, Zapier, no branding |
| Scale | $49/mo | Unlimited Live Quotes and email, priority support |
Paid plans include a 30-day free trial. Billing runs through Shopify in USD, and there is no commission on the orders you win. See the full pricing for details.
Built for how furniture actually sells
Reusable branded templates help when you quote the same table or cabinet line repeatedly with different specs. PDF quotes and a custom quote domain matter for contract and trade buyers whose accounts payable teams need formal paperwork. Brands in adjacent made-to-order and freight-heavy categories, like Premium Saunas and PLG Automation, run this same flow.
If most of your orders start with “can you send me a quote,” start on the free plan from the Shopify App Store, or read more about wholesale and B2B quoting and what request a quote means on Shopify.