A Request for Proposal (RFP) is a formal document a buyer issues to invite suppliers to propose a solution to a defined business need. Unlike a price-only bid, an RFP asks vendors to describe their approach, scope, timeline, qualifications, and pricing, so the buyer can weigh how each supplier would actually deliver. It is common when the requirement is complex or open-ended enough that the buyer wants ideas, not just a number.
How it works
The buyer writes an RFP that states the problem, requirements, evaluation criteria, and a submission deadline. Suppliers respond with a written proposal covering their proposed solution, team, references, and cost. The buyer scores each response against the stated criteria, often shortlists a few vendors, and may run clarification rounds or interviews before awarding the work.
RFP vs RFQ vs RFI
These three are easy to confuse. An RFI (Request for Information) gathers general market and capability details early on. An RFP asks vendors how they would solve a defined need and is scored on more than price. An RFQ (Request for Quotation) assumes the requirement is already fixed and asks only for pricing on specified items. If you sell on Shopify, most inbound buyer activity is closer to an RFQ, a request for pricing on known products, though larger accounts may run a full RFP for a supply agreement.
Why it matters for Shopify B2B
When a wholesale or B2B buyer runs an RFP, your response becomes part of a competitive evaluation. Clear scope, accurate pricing, and fast turnaround all improve your odds. Tools that let you convert an incoming request into a structured, branded quote and track whether the buyer opened it help you respond professionally and follow up at the right moment. See the B2B quoting glossary for related terms, or pricing for plan details.