A price list is a published set of standard prices for a seller’s products. In B2B, a single product rarely has one universal price, so sellers maintain multiple price lists that vary by customer segment, region, or currency. Quotes usually start from the price on the applicable list, then apply any negotiated discounts or line item adjustments.
How it works
Each price list maps products (or variants) to a unit price and, often, a currency. A rule decides which list applies to a given buyer: their account tier, tax region, contract, or assigned catalog. When a rep builds a quote, the system looks up the buyer’s list first and pre-fills unit prices, so the negotiation starts from a defensible baseline rather than a blank field.
Why it matters
Price lists keep pricing consistent and auditable. A wholesale buyer and a retail buyer can see different unit prices for the same SKU without anyone editing product records by hand. They also make currency and regional pricing manageable at scale, and they give quotes a clear origin, which helps when a buyer asks how a number was reached.
On Shopify
Shopify B2B uses catalogs and price lists to assign company specific pricing, including fixed prices or percentage adjustments per catalog. When a quote request comes in from a B2B company, pulling the unit price from that company’s assigned price list keeps the quote aligned with the pricing the buyer already sees in their storefront. From there you handle case by case discounts as negotiated adjustments before the quote is sent.
Example
You sell a fitting at 12.00 USD retail. Your “Distributor USD” list prices it at 8.40, and your “Distributor EUR” list at 7.80. A distributor’s quote pulls 8.40 per unit automatically, then you apply a further 5 percent for a 500 unit order.